When Jay Z and Juan “OG” Perez launched Roc Nation Sports in a glitzy affair in 2013, it was the culmination of years of strategizing and waiting for the right moment to seize an opportunity identified several years earlier. Juan “OG” Perez worked with Jay Z on several of his hit singles, and albums and the two became business partners when the celebrated hip-hop artist and business mogul a few years later after their first meeting in 1995 when Roc-A-Fella Records was founded. After successfully managing the famous hip-hop studio, Baseline Studio, and transforming into one of the best hip hop studios in New York, OG Juan partnered with Jay Z to co-found Roc-La-Familia Records and became its president. Operating as Roc-A-Fella Records’ sub-label, Roc-La-Familia grew into a reputable record label, responsible for identifying and signifying prodigious talents from all over the world.
In 2003, the budding partnership between Juan “OG” Perez and Jay Z was cemented with the founding of The 40/40 Club: an exclusive and luxurious sports and entertainment club that catered for high-end clients including artists and athletes. The brand’s popularity soon saw the duo expand to new cities and locations beyond Flatiron District, New York City. Driven by their love for sports and numerous inquiries by their clients about business, OG Juan and Jay Z launched a sports management company, Roc Nation Sports in 2013.
Catering to the Needs of High-end Clients
With Jay Z, Juan “OG” Perez and his wife, Desiree Perez, Roc Nation Sports has grown into one of the leading sports management companies in the country. Drawing from OG, and Desiree’s excellent business acumen, the firm specializes in boutique sports management services including financial management advisory. The firm helps their clients to rise into stars while also safeguarding their hard-earned cash. Within its first year of operation, the firm signed some of the leading athletes including Kevin Durant and Robinson Cano.