Native born of Italy, Livio Bisterzo obtained his degree in business and management in Fasion from the University of the Arts London in 2002. Since 2003, Livio has ventured in different businesses that have lead him to obtain a prestigious recognition that lead him to create his company Green Park Brands Inc. Ethically speaking business entrepreneurs have the same responsibility as everybody else. Even to a higher degree because SEO’s are ventures and creators of most of the products that are consumed by the market. Livio Bisterzo opted to create altruism, goodwill, and healthiness though his product.
Hippeas is a healthy snack consisted of natural peas, with a small taste of sriracha sauce for the spicy lovers. Therefore, role model ship based on pure marketing and business ethic, does not qualify for good mentoring role model ship, but only qualified, altruistic and healthy ideas that can benefit your community for beyond capitalistic necessities.
Park Brands has contributed to the healthiness of its consumers and to the buyers of Hippeas. Livio Bisterzo produces snacks as a form of role model ship for his consumers. This dispatches his performance ahead of the consumers for having the will to reshape the eating habits of his consumers.
Livio Bisterzo states, “Hippeas has everything it takes to become the next globally loved snack brand. We truly believe that there is a great opportunity to revive this food category by creating a premium, affordable, better – for – you proposition. Hippeas and its mission of changing snacking “One chickpea at time”, does exactly that. Its brand world and the product proposition embodies every major snacking global trend, while delivering a very powerful emotional story line to its millennial audience” (Bisterzo).
Therefore, Livio Bisterzo not only created role model ship through his qualified branding, but most importantly he created a healthy role model ship by reshaping the eating habits that the consumers of Hippeas has. Hippeas its not a brand, but its a noble cause for creating role model ship among the community of consumers that buy this product.
Find more about Livio Bisterzo: https://www.youtube.com/watch?v=JQyqV7Dgy0E.