Deep in the humid jungles of Jamaica, Joel Friant first tasted the Scotch Bonnet. Joel was on a search for the perfect pepper to use for his developing product, the Original Habanero Shaker. The Scotch Bonnet, a tropical variety of the habanero pepper, was perfect for Joel’s needs, and so he stocked up the peppers and returned to the United States.
Joel began to develop a process to dry the peppers. He needed to develop a way to accomplish drying without removing any of the natural flavors of the habaneros. Joel soon found that sun-drying, an ancient method, was perfect. He took his dried peppers and tested different methods of breaking them down into flakes. Once the perfect consistency was achieved, Joel bottled the flakes and sent them to stores across the state of Washington, under the name the Original Habanero Shaker.
After the launch of his product, Joel decided to try a new business. He had previously spent time renovating old homes, so he decided to enter the real estate industry. He got a position as a salesman for a real estate firm. Joel discovered that he was an excellent salesman, and earned the position as best salesman in his office.
Joel left the real estate firm to open his own real estate office. Joel’s office provided real estate loans and mortgages.
In 2008 Joel left real estate and began to focus on success. He observed successful people and used his experience to develop several different methods for achieving success. He taught his methods, including the Income Thermostat, to people through online seminars. He was also published in national journals.
Joel turned his attention to the internet, and in 2012 he began to study the movements of giant online retailers. Joel was convinced that he could succeed in the world of e-commerce, and in 2012 he relaunched his Original Habanero Shaker online.